Fractional CTO / CMO

Michael Certoma

Senior digital operator for companies that need technology and growth moving in the same direction.

I help business owners and leadership teams make better decisions across web infrastructure, marketing systems, analytics, automation, and revenue operations without needing a full-time executive seat.

View Ok Omni What I Do
AI operator portrait representing Michael Certoma's digital systems work.
Technology, growth, and operating systems
Fractional CTO Fractional CMO Revenue Systems Executive Clarity
Who I Am

I operate in the gap between technical leadership and growth leadership.

Over the years, I have worked across local businesses, ecommerce brands, agencies, nonprofits, and enterprise teams, helping them turn scattered vendors, platforms, campaigns, and data into a clearer operating system.

What I Do

Executive-level support without adding another full-time executive.

02

Fractional CTO

Platform decisions, vendor oversight, infrastructure planning, technical debt triage, security posture, and build-versus-buy judgment.

03

Fractional CMO

Marketing strategy, channel prioritization, search visibility, conversion paths, reporting discipline, and campaigns tied to business outcomes.

05

Growth Systems

Automation, analytics, revenue operations, team workflows, and the connective tissue between marketing promises and operational reality.

Agency Work

For client work, case studies, and agency services, visit Ok Omni.

Ok Omni is the execution arm for web development, SEO, digital marketing, hosting, security, consulting, and specialized implementation when the strategy needs a team behind it.

119.42%
Organic traffic lift for a B2C ecommerce store
187.62%
Organic lead lift for a local home service company
352.58%
Organic lead lift for enterprise and government IT

Interactive Puzzle

Align the operating model.

Most growth problems are alignment problems.

Every shuffle has a legal way back. Detours add work; the right sequence compounds.

0 moves made -- moves to return path 0 detours

Complex systems get easier with a clear next move.

Don't Waste Time

Next Step

Need the agency side of the work?

Ok Omni is the best place to see the broader portfolio, service details, case studies, and contact options.

Start With Ok Omni